💡 We must keep in mind that when a user searches for a company or a place near their location, they will find multiple local results within Google Maps.
For example, you'll likely get local results if you search for "Italian restaurant" on your mobile device. Google will try to show you the type of nearby restaurant you would like to visit:
1. Update your company's information 📝 to improve visibility
Your business may not show up in relevant searches in your area. To maximize how often people find your business in local search results, make sure the information displayed in Google My Business is complete, accurate, and engaging.
2. Enter complete data ✅
Local results favor the most relevant results for each search. Businesses with complete and accurate information are easier to match with appropriate searches.
Important : Be sure to keep your business information up to date as it changes.
Remember to enter complete information about your company in Google My Business so that users know what you do, where you are and when they can visit you. These are examples of the information you can provide:
Physical address 📍
Telephone number 📞
Category 📝
Attributes 📉
3. Check your locations 📍
Check your business locations so they are more likely to appear in local search results on Google Maps.
4. Keep your schedules updated 🕔
Regularly update your hours of operation, including opening and closing times, and special hours for holidays and events. Accurate information about hours allows buyers to know when you are available and ensure that your business will be open when they arrive.
5. Manage and respond to comments 📲
Respond to comments that users leave about your company. By responding to reviews, you show that you value your customers. Positive, high-quality reviews from your customers can improve your business's visibility and increase the likelihood of a buyer visiting your location.
Note : We at RAY take care of responding to your review comments. We respond to 80% of your reviews automatically, allowing you to manually respond to the remaining reviews, and encourage your customers to leave reviews on Google. Turn on automatic responses Reply to my reviews manually
6. Add photos 📸
Add photos to your Business Profile to showcase your products and services, and to tell your company's story. Clear, attractive images can also show buyers that your business offers what they are looking for.
7. How Google determines local ranking 🏢
Local results are mainly based on relevance, distance and importance. These factors combine to help us find the best match for your search. For example, our algorithms may decide that a business that is further away from your location is more likely to offer what you are looking for than a business that is closer and will therefore rank it higher in local results. .
8. Relevance 📝
Relevance refers to the degree to which a Local Business Profile matches what a user is searching for. Add complete and detailed information so Google can better understand your business and link your profile to relevant searches.
9. Distance 📍
Distance refers to how far each potential search result is from the location term being used in the search. If a user doesn't specify a location in their search, we'll calculate the distance based on what we know about their location.
10. Importance ✔️
Importance refers to how well-known a company is. Some places stand out more in the real world, and search results try to reflect this in local ranking. For example, famous museums, iconic hotels, or name-brand stores also tend to feature prominently in local search results.
Relevance is also based on the web-based information Google has about a business (such as links, articles, and directories). Google's review count and score count toward local search ranking. The more positive reviews and ratings you have, the better your company's local ranking can be. Another factor that is taken into account is the position in the web results, so you should also apply search engine optimization (SEO) best practices.
Tip : You cannot request a better local ranking on Google or pay for he. They do their best to keep the details of the search algorithm confidential so that the ranking system is as fair as possible for everyone.
💡 Are you ready to review and validate your Google My Business listing?
I want to go review my Google My Business listing
Visit our Help Center , there you will find more information to continue learning about the platform.
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