🔎 When users search for places near their location, local results are displayed. For example , you'll likely see local results if you search for the terms "Italian restaurant," and Google will try to show you nearby restaurants like that that you might want to visit.
You can improve the ranking of your business through Feedback Center and Google My Business.
⚠️ Can't find your company? Improve information
📌 Respond to reviews : Respond to the reviews that customers make about your company and in this way, you will show them that you value them and take their opinion into account. Positive, high-quality reviews posted by customers need to improve your business's visibility on Google and increase the chances of potential customers coming to your establishment. To do this, make the most of the tool that RAY provides you: Feedback Center.
📌 Enter complete data : in local results, the most relevant ones for each search take preference. Therefore, companies that provided complete and necessary information will be more likely to appear in the results when users search for terms related to them. Enter all your business information in Google My Business, so customers know what you do, where your business is located, and when you are open. Provides data such as postal address, telephone number and category.
📌 Verify locations : Verify your business locations to increase the likelihood that it will appear to users in searches using Google products, such as Maps and Search.
📌 Keep hours up to date : If you enter your business's opening hours and keep them up to date, potential customers will know when you are open and will be sure to find you when they come to your establishment.
📌 Add photos : If you add photos to your business listings, users will be able to see your products and services, and they will be able to get an idea of what it is like. Accurate and attractive images can help you show potential customers that your business offers what they are looking for. How Google determines local ranking. Local results are mainly based on relevance, distance and importance. The combination of these factors allows you to find the best results for searches. For example, if Google's algorithms indicate that you are more likely to find what you're looking for in a location farther away, that location will rank higher in local results than a closer business.
Relevance : indicates the degree of coincidence of your local listing with the terms a user searches for.
Distance : This is the distance each possible search result is from the location term used. If the user does not specify a location in the search, Google will calculate the distance based on the information it has about the user's location.
Importance : Importance refers to how well-known a company is. The score and number of Google reviews also influence local search ranking; The more positive reviews and ratings, the better a business's local ranking will be.
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