What is the customer list?
The customer list is the space where data of people who interact with the reservation system is automatically stored, whether through the website, the agent, or manual entries.
Each new record is saved for future management and analysis.
How is the information generated?
Customers are created when:
They make a reservation from the website
The agent registers a reservation via WhatsApp or Instagram
A manual reservation is entered
A walk-in is recorded
All this information is unified in a single database.
Information that is saved
Each customer record stores, among other data:
First and last name
Phone and/or contact channel
Reservation history
Number of visits
Preferences or internal notes (if applicable)
We also have the option to contact them via WhatsApp or phone
What is the customer list for?
The customer list allows you to:
Recognize frequent customers
Have context before taking a new reservation
Improve service and personalization
Analyze behavior and recurrence
Summary
The customer list works as a historical database that helps improve operations, service, and the experience of those who visit the venue.