Do Google reviews help with rankings 馃?
Of course they do! Google reviews can really help with a brand's 馃搱 ranking because they give businesses a big credibility boost by:
Influencing brand trust
Increasing online visibility
Boosting local SEO
Providing essential feedback
Improving click-through rates
Convert more visitors into customers
馃搶 What factors are important to improve your brand profile on Google MyBusiness?
Google mainly takes into account 3 factors to improve the positioning in front of searches 馃攳 on Google (traditional searches) and Google Maps:
Average score of each profile on Google Maps
Number of reviews of the profile
How recent are the profile reviews
Below we explain how RAY contributes to the improvement of each of these points.
Average score
Google prioritizes 猬嗭笍 the user experience when putting together the ranking of results, both in the search engine and in Google Maps 馃搷 . This is why the average number of reviews a profile has is very important, because it is Google's way of predicting the level of attention a brand has.
RAY encourages consumers to leave 5-star reviews 馃専 when it identifies that they are happy customers 馃槃 , through the satisfaction survey. This raises the average feedback usually by 34% according to our studies.
馃搶 Number of reviews of the profile.
Not only is the average number of reviews important, but also the number of people who gave their opinion about the brand. The amount of reviews a profile accumulates is something that Google takes into account in its algorithm, because it assumes that the more people give their opinion, the more real the average number of reviews is.
For example, it is much better 馃憤 to have 4.1 average with 1000 reviews (undoubtedly they are customers who left those reviews), than 4.8 with 5 reviews (they may have been friends or relatives of the owner of the local).
RAY encourages consumers to leave reviews: 70% of customers leave a review if they are encouraged to do so!
馃搶 How recent are the profile reviews.
Not only is average and quantity important, but how recent a profile's reviews are.
85% of consumers believe that online reviews 馃捇 older than three months are irrelevant. This is why it is important to have a steady stream of customers leaving good reviews 馃憤 on the brand profile, so that Google and consumers see that the good experiences are recent!
RAY does just that: with every interaction the customer has it tries to stimulate them to, if they are happy 馃榾 , say so publicly so that searches for new potential customers read that recent comment and the necessary trust is generated for them to become new customers.
Visit our Help Center, there you will find more information to continue learning about the platform.
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